Bachmann, Huntsman Abandon Presidential Dreams

17 Jan

Does “survival of the fittest” apply to politics? Apparently so as we are slowly seeing GOP presidential candidates withdrawing from contending in the 2012 election. With Michele Bachmann ceasing her pursuit of the Oval Office on January 4 and Jon Huntsman Jr.’s speech on January 16 which announced the end of his journey to the White House, we are getting closer to finding out who the Republican candidate for president will be and who will win this battle fought in the social media realm.

Someone once said that wisdom is learning from other’s mistakes and I can’t help but to agree. There are several lessons to be learned from the termination of these candidates in their hopes of becoming president. Both non-profit leaders and political camps alike can benefit from these lessons:

It was reported on the SCTimes.com that Michele Bachmann had 6,000 supporter cards filled out with people who wanted to give their time and/or money to invest in her candidacy. Eight weeks later the information was still sitting on a shelf indicating to her donors that their time and money was not needed or appreciated. This incident along with a campaign team who had two separate political strategies were the beginning of the end of this fateful path for Bachmann. Furthermore, poor financial choices, embarrassing mix-ups in her speeches and a declining reputation hindered her chances for office.

So why did Huntsman leave the race? According to the Deseret News, Huntsman ran out of money and couldn’t pay for commercial time or direct mailings, even with investing over $2 million of his own money into his campaign. Besides his low numbers in political fundraising, he also seemed to be rather unknown compared to his other GOP competitors.

Will the final Republican hopefuls learn from their peer’s mistakes? Who will scoop up the supporters from the fallout: Romney, Paul, Santorum, Perry or Gingrich? In this new world of politics that vies for donor support online, we’ll have to see who can adapt to technology while still maintaining a strong television presence and a balance of compromised beliefs and integrity.

 

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