The Best Way for Nonprofits to Revamp Social Media

6 Sep

Whether you are a large or small nonprofit organization, the great thing about technology is that you can always find someone who is paving the way. With a few clicks of the mouse and a few choice words typed into any search engine, you can have hundreds of examples and articles splashed across your computer screen. This can also be thought of as a downside, but here’s the good news! I scour the internet for you, so the Fundly blog can be your one-stop-shop for tips concerning social media fundraising. I like to think of myself as the Indiana Jones of online fundraising, my job may not be as adventurous, but I do find a few “hidden” gems along the way.

One such treasure in my hunt for helping organizations improve their online presence is 11 Nonprofits That Excel at Social Media by Heather Mansfield, owner of DIOSA Communications and principal blogger at Nonprofit Tech 2.0. Mansfield determined which nonprofit websites made the cut based on a basic set of criteria she uses when auditing nonprofits and their use of social media campaigns. Her criteria includes:

  • Consistent use of a visually compelling square avatar across all social networks.
  • Custom-designed Twitter and YouTubeChannel backgrounds.
  • Consistent publication of fresh content to a blog or website.
  • Their website, e-newsletter, and blog all include links to their social networks.
  • Their blog includes an e-mail newsletter subscribe option and a “Donate Now” button.
  • They consistently get retweeted, repinned, and reblogged and have an active fan base on Facebook and Google+.
  • They have found the right balance of what kind of content to post on their social networks and how often.
  • They are early adopters and boldly pioneer the Social Web.

Measuring your organization’s website and social networks using Mansfield’s criteria, can help you to identify areas that could use a little improvement. You may not be able to cover all of the requirements to become one of the top 11, but it will give you tangible goals for improving the ways in which you connect with supporters and make an impact via the internet.

As Mansfield points out, managing social media is about change:

“There’s always room for improvement since social media best practices change as often as the tools themselves … a good social media manager understands this and evolves with their communities and quickly adapts as the tools themselves change.”

One of the great things about including a Fundly fundraising page in your social media strategy is that the engineers and designers understand that technology can change with the blink of an eye, continually analyzing success rates and user-friendliness. You may not have the budget to hire a full-time social media manager, but the ease of use provided by a Fundly webpage can definitely fit into any social fundraising plan.

I encourage you to visit Mansfield’s blog to view what websites made her list and see for yourself how they are excelling at social media and engaging supporters. Also, be sure to check out some of our top campaigns on Fundly.com by scrolling along our homepage to gain insight into how other individuals, nonprofits, and educational fundraisers are using their Fundly pages to raise money. Looking to others can provide great insight, inspiration, and challenge you beyond what you thought was possible.

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