C is for cookie, it’s good enough for me!

14 Mar

Here is a little success story about a sixty some year-old organization, which most of us have probably heard about. This is a large nonprofit organization with paid members who actively participate in the organization. The organization uses a very innovative fundraising approach of successfully leveraging their members as amateur volunteer fundraisers (AVFs).

A couple of times every year, the organization launches a fundraiser and recruits their AVFs to literally go door to door and raise money for the organization. Can you guess the one that I’m talking about? Bingo, the Girl Scouts!

So, what do they do? They motivate children, who are definitely amateurs and volunteering as fundraisers, to procure and sell cookies to you by going door-to-door. Not only does the Girl Scout organization sell you the cookies, but they also get really clever and get the kids (who’s going to say no to a sweet little girl!?) to write down all the information about your purchase. The kids obtain your address, your phone number, and exactly what you purchased.

Now do you think that there’s someone back at headquarters who is taking all of that information and aggregating whether Palo Alto buys more cookies than Mountain View or more cookies than Manhattan? I am sure they do. Do you think they use that list to improve and expand their lists? They certainly do.

So, if a Girl Scout club can figure out how to turn their members into amateur volunteer fundraisers, I’m confident that your organization can too. All it takes is a little bit of creativity and Fundly is here to help.

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