The Latest Fundly Product Enhancements

21 Mar

Hi everyone, I’m Will, part of the product team here at Fundly. As always, we’re listening to your feedback, and working on ways to improve our product so that you reach your fundraising goals and impact the causes you care about.

We’ve been seeing that a lot of you are using the email system on our dashboard as a really effective tool for you to gain supporters and donors! With that in mind, we’ve made some improvements that we’re really excited about. I’ll share a couple that will help make you a fundraising machine:

Action Oriented Email Templates

Having trouble getting donors? Team members? Fundraisers?

We understand that pulling the right thing to say out of thin air is difficult, so we’ve created a handful of email templates for you. You can use them to build personalized emails that ask your friends for their help in making your campaign successful. Each template has a different purpose and specific calls to action that make it very easy for your friends and family to understand how they can help:

  • Get Supporters,
  • Get Donors,
  • Get Fundraisers (you’ll only see this if you are a campaign owner),
  • Invite Team Members (you’ll only see this if you are a team captain),
  • Send Thank You,
  • and even a Custom Blank Email for any other emails you would want to write.

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Save and Preview Email Templates

Using our default messages in the email templates as a launching pad, you’ll be able to easily customize and personalize your emails so that they really speak about your cause to your friends and family.

Once you edit the messages in the emails templates, you can preview your emails before sending them out to ensure their quality and you can even save those emails for later!

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Connecting to Gmail and Yahoo

We know that getting new supporters, donors, and fundraisers through our email system was challenging since finding, copying and pasting your friends and family members email addresses can be tedious. We now aim to solve that problem by allowing you to simply import your contacts from GMail and Yahoo by connecting your GMail or Yahoo email accounts!

Don’t worry. Just like before, you can still send emails to your existing supporters, donors, and fundraisers by clicking on the ‘Add From List’ button.

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Once your GMail or Yahoo email accounts are connected, you can quickly type in the names of your friends and they’ll show up just like they do when you send an email directly from your GMail or Yahoo Inbox!

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Revamped Look for Email Templates, now Optimized for Action

We’ve revamped the aesthetics of our emails, but more importantly, we’ve optimized them to drive results.

While it’s still early, our data shows that the effectiveness of these new email templates has improved dramatically. We’ve seen a 160% increase in click-through rates for emails sent through the Fundly Email system!

Here’s an example email sent from the Get Donors email template:

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Last Call!

One of the many ways we make you successful in raising money for the cause you care about is our “Two Days Left Reminder” email.

When your campaign has only two days left and you haven’t reached your goal yet, we automatically send out an email to all of your supporters to help you make one last push to reach your fundraising goal.

Last week, we also revamped our Two Days Left Reminder email to look better and make it more effective.

We’ve succeeded! By increasing the urgency and making the call to action very clear, the effectiveness of this email has skyrocketed with an 825% increase in donation conversions!

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Sneak Peak of Fundly 2.0

We have collected all of your feedback, mixed in the insight from your successful campaigns, and baked it with Fundly love. We’ve come up with a drastically improved version of campaign pages with visual storytelling, allowing you to better communicate your causes’ mission through video and pictures.

Stay tuned!

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We are always trying to make our product more effective and easier to use, and I am excited to listen to your feedback. If you have any suggestions or ideas for improvement, please email me at will@fundly.com!

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