Is Fundly the fundraising world’s Easy button? Kind of, but not really…

22 Mar

From time to time an interesting question comes up in our initial conversations with customers as they ask  “How exactly does Fundly help me raise donations?  Do you provide me with donors? Access to new potential supporters? If I connect my campaign to Facebook, won’t people come in droves to donate like I’ve seen on so many of your successful case studies?”

At first glance, it may certainly seem as though Fundly is the secret sauce driving outsized donations for organizations that use our platform.   However, Fundly is just one piece of the puzzle in successful crowdfunding.  Organizations must have an existing base of supporters that they can tap into in order to effectively crowdfund.  Once that is in place, Fundly’s platform is able to kick-in and turbo charge the fundraising process in two ways:

Fundly Simplifies the Ask:

Ask any volunteer what the biggest barrier to fundraising is for them and the response is almost always related to the “ask”. The fear of imposing on someone on behalf of something you care about can be uncomfortable, inconvenient, and let’s be honest it can be a drag to get out there and pound the pavement. I know, I’ve sold countless Makahiki tickets as a Cub Scout in Hawaii.

This is where Fundly starts to shine! Countless design and development hours have gone into a ridiculously simple and easy product that allows anyone to create and promote a cause in just minutes.  Seriously, check out this page created by an 8 year-old! From there Fundly automatically begins updating each volunteer’s Facebook Wall and other social networks with posts about their fundraising activities. That means little to no effort is required of volunteers to “ask” their friends and family members to support their cause.

Fundly Enables You to Tell Your Story:

You have a unique and powerful story to tell.  There’s a reason that you and your colleagues invest countless hours and a great deal of energy promoting your cause.  Your ability to harness this story and tell it will directly influence your fundraising results. Fundly helps you and your volunteers to tell your story in three ways:

  1.  Parent/Child Campaign Relationship: Fundly campaigns are built in hierarchical layers, with child campaigns pulling content from their parent campaign. In other words, if you invest the time upfront to develop a compelling story for your campaign, as volunteer fundraisers sign up to fundraise for your campaign their pages will seamlessly pull your original content onto their volunteer pages as well!
  2. Visual Media: A picture is worth a thousand words and meaningful videos can be incredible catalysts for creating positive emotional connections and driving donations.  Fundly’s current site and upcoming design enhancements feature visual media front-and-center, meaning you can showcase your cause with a variety of assets and medium.
  3. Templates Galore!: As a part of our effort to make social fundraising as simple and pain-free as possible we’ve developed all sorts of compelling templates geared for different audiences including volunteer fundraisers, donors, and casual supporters. These templates allow you to quickly spread an effective message that directs people back to your campaign page so you can reach as many people as possible.

Fundly isn’t a silver bullet for your fundraising needs…  But it can be a powerful enabler that allows you to more simply and fully access, expand, and strengthen your existing community of supporters.

Give a Fundly campaign a spin if you haven’t already, and we’re always interested in hearing your thoughts, comments, or questions!  You can reach me anytime at curtis@fundly.com.

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