Could something like HRC’s red and pink equal sign work for you?

29 Mar

Unless you’ve been living in a cave, you’ve seen the red and pink equal sign splashed all over Facebook these past few days. You may also know that the Human Rights Campaign started this trend by changing their traditionally blue and yellow logo to red and pink, then encouraging their supporter base to follow suit by using their newly colored logo as a profile picture.

That is Genius for a few reasons:

  1. It’s super easy for anyone to change their profile picture,
  2. The sheer act of changing your profile picture is one of the most recognizable actions in everyone’s Facebook news feed,
  3. It costs nothing to change a profile pic and, most importantly,

If you’re reading this and thinking, “hey, maybe that will work for my cause” then you’re wasting your time reading this post. GO FOR IT! Gaining visibility will drive traffic to your fundraising pages and traffic on your fundraising pages means you will see more donations.

Don’t hesitate by thinking you have to use a logo that is well understood and meaningful, either. Use a flat color and let everyone know that it represents your cause (when people don’t know what it means, it’ll draw interest)… Use an image of a person who has been positively impacted by your cause… Use any image that you don’t hate and go with it…

Your friends, family, colleagues and supporters wouldn’t mind simply changing their profile picture to something meaningful to your cause if it will make a difference. Try it out and let me know how it goes by emailing me at


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