Archive by Author

Could something like HRC’s red and pink equal sign work for you?

29 Mar

Unless you’ve been living in a cave, you’ve seen the red and pink equal sign splashed all over Facebook these past few days. You may also know that the Human Rights Campaign started this trend by changing their traditionally blue and yellow logo to red and pink, then encouraging their supporter base to follow suit by using their newly colored logo as a profile picture.

That is Genius for a few reasons:

  1. It’s super easy for anyone to change their profile picture,
  2. The sheer act of changing your profile picture is one of the most recognizable actions in everyone’s Facebook news feed,
  3. It costs nothing to change a profile pic and, most importantly,
  4. It is HIGHLY VISIBLE!

If you’re reading this and thinking, “hey, maybe that will work for my cause” then you’re wasting your time reading this post. GO FOR IT! Gaining visibility will drive traffic to your fundraising pages and traffic on your fundraising pages means you will see more donations.

Don’t hesitate by thinking you have to use a logo that is well understood and meaningful, either. Use a flat color and let everyone know that it represents your cause (when people don’t know what it means, it’ll draw interest)… Use an image of a person who has been positively impacted by your cause… Use any image that you don’t hate and go with it…

Your friends, family, colleagues and supporters wouldn’t mind simply changing their profile picture to something meaningful to your cause if it will make a difference. Try it out and let me know how it goes by emailing me at mike@fundly.com.

A New World of Fundraising

20 Mar

In a recent post on PhilanTopic, our CEO, Dave Boyce, describes a new generation of fundraisers, “one that simultaneously distrusts traditional institutions and places great value in social networks.”  This generation has demanded a way to directly impact the causes they care about and they’re getting it through crowdfunding. I highly recommend this quick read to anyone who has ever considered fundraising for any cause, whether that cause is a registered nonprofit, a local organization or a personal endeavor.

Read Dave’s Thought Piece

How can I support a cause without opening my wallet? Taking your support beyond the donation…

8 Mar

Donations are always a great way to show support for a cause, but most supporters can only give once in a short time period, if they can afford to donate at all. So how can someone support your cause without making a donation?

Answer: Spread the Word!

With that answer, not only will people feel like they have a way to channel their passion for your cause, but it also:

  • exposes more people to your cause who may never have had a chance to experience it
  • increases the likelihood of receiving more donations
  • completes the cycle by asking everyone who experiences your cause to ‘pass it on’

If you’ve watched our video “Crowdfunding Success in 2 Easy Steps,” you know that one of the keys to fundraising success is to drive traffic to your campaign page. Well, asking people to spread the word is just another way to ask people to help you drive traffic!

Spreading the word is crucial to ensuring you capture your supporters’ passion and realize the goals you’ve set forth for your cause.

Let people know they can channel their passion for your cause by becoming a:

  • Supporter – It’s as simple as clicking on ‘Support’ on your Fundly page
  • Donor – The most well understood and appreciated way to show support.
  • Fundraiser – Anyone can do it by just clicking on Become a Fundraiser from your Fundly page and then sending emails, posting to Facebook and/or Tweeting about a cause.

The best part of using Fundly to recruit Supporters, Donors and Fundraisers is that ALL of them are given an experience that encourages them to spread the word about a cause.

If you are diligent about reminding folks to become a Supporter, Donor and/or Fundraiser they WILL get involved and you will reap the rewards!!!

We couldn’t have said it better ourselves! An awesome example of telling your supporters how to help…

27 Feb

Sometimes the best communication is straight-forward and direct with easy to follow directions. This email from the Rotary Childrens PlayGarden in San Jose caught our attention for the simple and concise way it explains to readers the many ways they can support the cause.

“We San Jose Rotarians are known for being a social group.  From BBQs to wine events to rounds of golf, we sure do spend a lot of time socializing…

That’s where something called Fundly comes in.  It’s not just a Web site, rather it’s a simple-to-use resource to reach out to your friends, coworkers and family to contribute to our Campaign to raise money from the community for the PlayGarden project

You can use Fundly a few different ways.  You can be a “Supporter,” “Donor” or a “Fundraiser“.  What’s the difference?  Allow us to explain:

Supporters  can share the main fundraising page – www.fundly.com/rotary-playgarden – using email, Twitter and/or Facebook.  It’s simple to sign up, just click on the first pop-up window that shows up.

If you want to be, and do, more with Fundly – simply become a Donor.   You can become a Donor simply by clicking “Please Donate” on the main page, but that’s if you want to put a few extra dollars toward our Community Campaign.

But why stop there?  Fundly is best-used as a tool for individual fundraisers to create their own personalized page, then use email, Facebook and/or Twitter to get the word out.  A few “test pilots” have set up their pages, such as President Mike:  www.fundly.com/mike-blach-rotary-playgarden

We also ask that you encourage your friends and family to share the video shown at today’s meeting.  It can be accessed through this link: https://vimeo.com/rotaryplaygarden

We hope you feel inspired enough to share the video, and the Fundly site, and that you can pitch in to help us help you raise money from our Community!”