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My Thermometer is Not Filling Up–What do I Do?

19 Mar

Hi all!  This post is a trouble-shooting guide for your crowdfunding campaign.

I often get questions and concerns from people who have launched a crowdfunding campaign and are not seeing the results they expected.  More often than not, there is no reason for alarm, and some simple adjustments can get the campaign on track.  Here is the checklist I work through with people to help them tune up their campaigns.

Question 1:  How did you set your goal?

The rule of thumb for setting your fundraising goal is to plan for each individual fundraiser to be able to raise +/- $1,000.  If you are raising money by yourself, set a goal of $1,000.  If you have 4 other people actively fundraising for your campaign, set your goal at $5,000, etc.  If you are trying to do this by yourself, and you have a $20,000 goal, it is likely you will be disappointed.  And this part is important:  EVEN IF YOU HAVE A LARGE MAILING LIST.  Mailing lists are not good sources of donors, unless you have proven them to be so.  A mailing list is worth as much as a mailing list is worth. So if you’ve emailed to your list before and gotten $5,000, then you are likely to get $5,000 this time.  Don’t set your goal higher than that unless you have additional fundraisers reaching out to THEIR lists also.  Here is a simple formula you can use for setting your goal:

  • # of fundraisers * $1,000
  • + Previous yield from whatever lists you are using
  • = goal

By the way… if you follow the rest of the program, you will probably exceed this goal, but that is good… setting a reasonable goal and exceeding it builds momentum!

Question 2:  How many people have you told?

Generally, if you are working with your friends–people who know and love you–it works like this:

  • Tell 100 people
  • 30 people click through
  • 10 people support
  • 5 people donate an average of $100 each

So if you have raised $500, it’s probably because you told 100 people.  If you have raised more, it’s probably because you have told more people.

  • If you want to raise more money, tell more people.
  • If you have run out of people to tell, recruit personal fundraisers to work with you, and tap into their networks as well.

If for some reason you are not seeing results like the ones above–in other words, you told 100 people, but you haven’t raised any money–there are a couple of other things you can check:

  1. How well do the people you have told know you?  Are they actually friends, for whom you have done favors, and who will want to support you in this?  If they are just acquaintances, you may see different results.  And if they don’t know you on a personal basis at all, all bets are out the window.  In this case, you have to put them in the “mailing list” category and value them based on past yield (see “How did you set your goal?” above.  The key is to reach out to your inner circle first–your mom, your best friend, your college roommate, your neighbor…. people who will definitely respond and support your cause.
  2. How compelling is your story?  Is it the case that if a person lands on your page, they will be sucked in and compelled to donate?  You may need to tune up your story:  see “How compelling is your story?”

Question 3:  How compelling is your story?

Take a look at your page.  Imagine you had never seen it, and you arrived there through a referral from a friend.  Does it compel you?  Are you moved?  Are you motivated to pull out your wallet and give away some money?  If the answers to any of these are ‘no’ or ‘maybe,’ you probably could do some work on the page to get it there.  This is important:  FIXING YOUR PAGE WILL NOT SOLVE ANY TRAFFIC PROBLEMS.  You can have the most gorgeous page on the planet, but if you are not telling people about it, it will not produce results.  What we are addressing with this question 3 is CONVERSION, not traffic.   You still need to tell hundreds of personal connections about what you are doing and get them to visit your page if you want to raise money.  But I digress… let’s talk about how to make your page awesome.

  1. Does it make you cry?  If you were a brand new, uninitiated visitor to your page, would it make you cry?  Would it make you mad?  Would it make you feel worried, guilty, sad… anything?  If you want people to give to your cause, you have to touch some emotion deep within them.  Giving away money isn’t a casual thing—it requires an emotional connection.  Figure out what that connection is, and turn the dial up to 11:
    • Is it outrage?  Then emphasize the injustice or inequity.  Make sure the reader feels angry and resolved to help.
    • Is it sympathy?  Then show sympathetic images and tell  sympathetic story.  Make the reader fall in love and want to help.
    • Is it friendship?  Then show what an awesome guy you are, and evoke the good times you spent with your friends, and appeal to their friendship to help you out.
    • etc.
  2. Is it visual?  Step back from your page.  What do you see?  Do you see lots of words… blah, blah, blah…. Or do you see bold, evocative images?  Pictures sell your story.  PIctures, and especially videos make it more likely for your campaign to convert visitors and supporters into donors.  4x more likely actually.  So if you haven’t taken the time to put the very best pictures and videos you can into your gallery, do that now
  3. Is it specific?  Here’s an important one.  If I give to you, what happens?  I don’t want to give you money if I don’t think it will help.  So tell me….  what will my $100 do?  Will it allow you to run a race?  Go on a trip?  Feed a family?  Buy some medicine?  What’s the overall goal?  When you raise your $1,000, what happens?  When your organization raises its $100,000, what happens?  I want to know, because I want to be part of it.  Be very specific about what the money is going to do.
  4. Do you have initial supporters?  No one wants to be the first one to arrive at a party.  You need to make sure there are people there and having fun–then everyone wants to be there.  It’s the same with your campaign.  An empty thermometer and only one supporter (you) doesn’t look very compelling.  So do a little bit to get the party started.  Get your mom and your college roommate and your colleague to come in and support your campaign.  Ideally get 10 supporters on your page right away.  They don’t necessarily have to donate–just get their faces up there.  This will help it look like the party is already started.   The second thing you can do is “seed the tip jar.”  You can make your own donation to your campaign to get it started.  If you have a $1,000 goal, you can put in the first $100.  Now your friends know you are serious, and you have set the bar.

Question 4:  Does the beat go on? 

The average person has to hear about something 6 times in order to respond to marketing.   Have you sent a 2nd email?  Made a 2nd Facebook post?  A 3rd?  4th?  5th?  6th?  You should be reaching out to the people you know daily.  After they’ve heard from you 3 times they will know you are serious.  After they’ve heard from you 6 times they will start to understand that other people are supporting, the campaign is gaining momentum, you are paying attention, and they are not going to be able to slip away quietly without you noticing.

You may be saying to yourself, “What?  Daily emails?  That could get annoying.  I’ll do weekly.”  Or, “I’ll send out one and see what happens.  My friends will respond quickly.”  Well….  I don’t recommend testing that theory.  We have experience across tens of thousands of personal campaigns, and we know what works and what doesn’t, and it turns out that even your really good friends need reminding sometimes.

All that being said, you don’t have to literally send an email every day.  I admit–that could get annoying.  You just have to do something every day.  Here are some things we have done to make it easier to keep a daily drumbeat going:

  • Post a new photo.  When you do this, we send out an email automatically to anyone who is supporting your campaign and let them know to come back and look at the picture.  We also post to your Facebook wall to capture new people
  • Make an update on your page.  This update could contain information about how the campaign is going that will now get pushed out to everyone following your campaign
  • Connect your Fundly account to your Facebook account as well as any Facebook pages you administer.  This will give your updates maximum visibility
  • Share on Facebook using the Fundly tools,   A link back to your campaign will be included automatically
  • Tweet using the Fundly tools.  A link back to your campaign will be included automatically
  • Same for Pinterest
  • Same for Google+

Basically, don’t ever let more than one day go by without an update to your “crew.”  They will support and donate and promote if you keep them informed.

Question 5:  What results should I expect by when?

This is the real question.  Were you concerned about results because there is legitimate reason to worry, or do you just need to be patient?  Let’s assume you set a reasonable goal, you have told enough people, you page is compelling, and you have continued the drumbeat daily.  You are probably okay.  But just to set you at ease, here is how a typical campaign plays out:

  • The first quarter of the campaign you are campaigning the hardest, and you do get an initial surge.. but probably not more than 25% of your goal
  • The second and third quarters of your campaign seem “dead.”  The temptation is to think that your campaign is over, that you’ve done what you will be able to do, and therefore to sit idly by and watch your campaign fade.  But it is natural for momentum to stall after your initial surge.  If you know this already, you won’t lose confidence.  It is important that you continue to post updates and send out emails during this whole period….  it’s an investment in your 4th quarter, where all the magic happens.  Keep it up!
  • The fourth quarter usually raises a full 50% of your money or more.  This is where you start to “count down” to the end and celebrate wins with your followers.  Everyone loves to be part of a winning team, so they will be excited to celebrate your progress toward a reasonable goal.  Keep the drumbeat going, and brace yourself for a strong finish!

I hope these questions help you.  As always, let me know of any comments or questions at

Rock on!!



Every Fundraising Platform Claims to be Social. How do I Tell the Difference?

7 Mar

Hi guys… it’s me, CEO of Fundly.  I recently changed my title to Customer Experience Officer (keeping the same acronym, but focusing where my heart is–with our customers!)

Because I care about you and your success, I use this blog to communicate openly with you in a way I think will help you.  It doesn’t do me or Fundly any good to convince you to try something that won’t work.  If you should use a platform other than Fundly, I’ll tell you.  And if you are trying to use Fundly, but you have mis-set expectations about what it will do for you, I’ll tell you that too!

So this post is interesting, because I’m going to unveil some things that seem self-serving, but I really am just trying to get at the truth.  If you have comments / questions / corrections, please let me know!

Libby Leffler, head of social good for Facebook, has hosted Fundly a number of times at Facebook HQ–to work on product, to review roadmap, and to participate in her non-profit advisory council.  When Libby saw what Fundly was doing with Facebook’s Open Graph, she said, “I don’t think you guys know how advanced you are.  I haven’t seen anyone else in the fundraising space doing as much with Facebook Open Graph as Fundly is.  You should do a press release or something!”

“I don’t think you guys know how advanced you are.  I haven’t seen anyone else in the fundraising space doing as much with Facebook Open Graph as Fundly is.  You should do a press release or something!”

-Libby Leffler, Facebook

  • 90% of Fundly’s referral traffic comes from Facebook
  • 20% of overall Fundly donations come from Facebook
  • 90% of Fundly users authenticate with Facebook
  • The value of a Facebook-authenticated user grows over time and eclipses that of an “email / password” user in 4 months
  • Fundly generates over 1M Facebook OpenGraph impressions per month, growing at 1,900%

“Okay,” you say… “this all sounds impressive, but can you break it down for me?”


The bottom line is that no other social fundraising platform is Open Graph certified, and it really, really matters.

  • Blackbaud:  no
  • Rally:  no
  • Razoo:  no
  • StayClassy:  no
  • Crowdrise:  no
  • Donor Drive:  no
  • First Giving:  no

Let me be clear.  All of these platforms use Facebook.  You can see ‘like’ and ‘share’ buttons, you can use Facebook to register / authenticate….  many of them “seem” quite social.  But here is what they don’t do and can’t do and why it matters:

  1. They don’t automatically notify your friends when you set up a new campaign
  2. They don’t automatically donors’ friends when their friend has donated to a campaign
  3. They don’t let friends know when their friends have supported a campaign
  4. They don’t prioritize the donors to show  you when you land on a campaign based on whether or not they are *your* friends
  5. They don’t integrate mobile with social (combine your cell phone address book records with your Facebook friends list)
  6. They don’t incorporate your specific friends into the emails you receive about a campaign

In short, they leave the bulk of the value of your community untapped.

Let’s take a case in point to drive home the importance of this distinction.

  • Annual 5K run
  • 100 runners–all amateur fundraisers
  • $100K target, all in

It’s scary to be a fundraiser!  Amateur fundraisers don’t necessarily know what to do, and you don’t have time to teach all 100 of them.  It has to be dead simple.  Meanwhile, they have assembled an impressive personal network that is available to them.  This is who they will approach to sponsor them on the race.  But if left to their own devices, they would type 5-10, maybe 25 names into an email, send it off, and then wait.  They may send 1 or two reminder emails, but most people would feel at that point like they were being a nuisance, and they would leave it there.

Putting ‘like’ and share buttons on campaign pages doesn’t change this.  The fact that you or your fundraisers created their accounts using Facebook authentication doesn’t change it either.  The only thing that changes this is AUTOMATIC actions that the fundraiser doesn’t have to think about and that remind his/her network enough times for them to take action.

And the average person–no matter how good a friend they are–needs 7 reminders to take action on something.

So here is what the Fundly platform would do above and beyond what any of the participants do on their own through their own email or through “like” or “share” buttons:

  • Post to each runner’s Facebook timeline when they launch their campaign
  • Post to each donor’s timeline when they donate
  • Post to each supporter’s timeline when they support
  • Notify all friends of donors and supporters when they donate or support (by email)
  • Notify all supporters and followers by email when the campaign hits 25%, 50%, 90%, and 100% of goal

Each of the emails would feature pictures of the recipient’s friends who are involved to drive a better sense of community.

All in all, for a $100K campaign, you could expect:

  • 1,600 donors & supporters
  • 1,440 who connect their Facebook networks to your campaign
    • 500,000 “friends of friends” who can see all activity their friends take on your campaign
  • 1M Facebook impressions for your campaign
  • 10,000 campaign update emails that are personalized with people’s social connections

These social activities simply do not happen with platforms that do not leverage Facebook’s Open Graph API.  And the result is that you miss out on millions of brand impressions, thousands of new donors, and 20% of the money you could otherwise collect.

Don’t take my word for it.  Sign up on any of these platforms using your Facebook credentials, and then go to your Facebook timeline.  Did anything show up there?  Donate on any of them and then go to your Facebook timeline.  Did anything show up?  If not, then the platform you are using is not leveraging Facebook Open Graph, either because they don’t know how, they haven’t been approved by Facebook, they don’t think it is important, or they haven’t gotten around to it.

You owe it to yourself to choose a social fundraising platform that is truly social.  This is how you will reach the friends of your friends and build and grow your community.

Questions?  Comments?  Fire away!


How to Stress Test Your Crowdfunding Platform: Six Questions to Ask Your Provider

4 Mar

Don’t let the recent wave of hacking headlines prevent you from launching (or continuing) your crowdfunding campaign, but do make sure you stress test your crowdfunding platform to ensure it stands up.

Here are six fundamental questions to ask your current or prospective provider to ensure your crowdfunding platform has your best interests in mind, is effectively protecting both your funds and your data, and is stable now and will remain so in the future.

  • Who are their customers?  Does your crowdfunding platform have large, reputable customers (like blue-chip nonprofits) who depend on them day in and day out to support their programs? If so, that’s a good sign. If a crowdfunding platform has large, demanding, high-volume customers who are relying on it to reach their fundraising goals, you can bet that platform has been through the ringer during the RFP, due diligence and assessment process, and is architected to stand up to strict security and scaling demands.
  • Who are their investors?  If your crowdfunding platform has secured venture capital funding from reputable, top-tier venture capital firms, that’s another good sign. Why? Because angel investors, movie stars, or “undisclosed investors” can rarely follow their initial investments with the millions needed to support a start-up company through all the necessary phases of growth.  This requires Tier-A venture capital firms, which reserve capital for follow-on investing and are positioned to supporting their companies for the long haul.
  • Who are their partners?  Some crowdfunding platforms handle their own payment processing systems internally, taking custody of your money on its way from your donors to you.  While this is okay for large companies like PayPal or banks, it’s risky when the entity is a small-ish, new-ish start-up.  A better sign is if your crowdfunding platform teams up with reputable partners that enable you to keep full control of your money at all times.  Likewise, if your platform is partnering with established companies (e.g. that demonstrates the platform has gone through a rigorous vetting process and won the trust of discriminating partners.
  • What is their track record?  How much money has been collectively crowd-raised on the crowdfunding platform? It’s one thing to have raised a total of $25 million, and another to have raised more than $100 million, a quarter of a billion or more. Each of these milestones requires particular scalability, technical and security capabilities that are important components of protecting your money, data and privacy, even if you are only seeking to raise $100,000 or less.
  • How supportive is their customer support? To answer that question, give any crowdfunding platform a try before you buy.  Do you get personal responses to your questions?  Are real live people available to consult and troubleshoot with you?  Do your interactions with team members feel friendly and supportive?  You will need this level of customer support in order to manage a successful crowdfunding campaign, and crowdfunding platforms that are short on funding or personnel (or both), or lack a friendly customer service demeanor often short-sheet their customer support.
  • Do they pass the two-part security test?  It’s critical to ask two simple questions:  (1) “Will you provide me with a copy of your PCI Security Standards certification?” and (2) Will you provide me with a copy of your most recent SSAE 16 audit report?”  What’s so important about these documents? These two security standards exist to protect customers’ data and funds when they are being handled by a third-party provider and requesting them is a simple, binary test for your crowdfunding platform provider. If the platform can produce these two documents quickly and easily, that should give you a level of confidence that they understand security and make it a priority.  But if they hem and haw, make it sound complicated, or ask questions about why you need them, that could indicate your provider hasn’t been operating in high-security mode to date.

Using CrowdFunding within Organizations

25 Feb

In this course you will learn how to set realistic goals and achieve them by recruiting, activating and training new amateur volunteer fundraisers. In addition you will learn how to organize fundraisers around specific fundraising events and campaigns.

This class demonstrates the experience our enterprise level clients receive including a “campaign tune-up” and retrospective on campaign performance.


CrowdFunding Success in 2 Easy Steps

14 Feb

Many of our customers come to us a bit wary of and unsure about putting together a crowdfunding campaign and having it go live. From their perspective, Online social fundraising is a strange animal, and they don’t know where to start. Well, today you’re in for a treat: this blog post features a video by Tom Kramer, Fundly’s VP of Marketing, as he shares two simple secrets for how to successfully launch and manage your crowdfunding campaign:

1) Build an Awesome Page.

2) Drive Traffic to View Your Awesome Page.

Oversimplified? Perhaps, but you’ll find over and over again in our most successful campaigns that in each instance they nailed these two principles. So what does Tom mean by each of these points? Let’s take a brief look at each one:

Build an Awesome page. What Tom means is to find a beautiful, inspiring, heart-tugging way to tell your story. If you’re motivated enough to start, or run, or work for a non-profit then it’s a pretty safe bet to say that you have a story and cause worth sharing. Figure out what that story is, and make sure your Fundly campaign page delivers that message loud and clear. Once you like what you see, test your page’s ability to evoke emotion with family and friends. Iterate. Revise. Improve. Launch.

Drive Traffic to View Your Awesome Page. Once you’ve refined your page to the point where you’re telling a simple, compelling story your primary job is to drive traffic to your page. Take stock of your resources and use whatever channels might be available to you to get the word out about your beautiful page. Email friends. Tweet and post a Facebook update about your cause. Ask your family members to post a message and link on their social networks. Think about how to access your networks and you’ll surprise yourself with the number of people you can reach.

Watch Tom’s video for more information, or feel free to send me a note at

Where is the ‘Social’ in Social Fundraising?

5 Feb

By Dave Boyce – CEO, Fundly

We talk a lot about Amateur Volunteer Fundraisers (AVFs).  AVFs are the cornerstone to any successful social fundraising campaign.  But where do they come from?  You’ll often hear things like:  “Every donor a fundraiser,” and “convert your donors to fundraisers.”  These statements are misleading.

You may also hear things like, “crowdfunding is growing to $500B,” or “you can crowdfund anything,” or “crowdfunding is lightning in a bottle.”  So that may lead you to believe that if you launch a crowdfunding page, supporters and money will start pouring in.

If that were true, why do less than half of the crowdfunding campaigns on the major platforms like Fundly and Kickstarter succeed in reaching their goals?

Here’s the dirty little secret.  Social is NOT the answer.

Well…. it’s not the whole answer.

A Fundly-style crowdfunding campaign starts with AVFs.  These are people who are willing to raise money for you.  That’s hard and scary.  But these AVFs have signed up to something hard and scary–raise money for you.  They will pour their personal network and their blood / sweat / tears and their reputation into this and ask their friends for money.  It’s a big ask to get someone to sign up to be an AVF, and you will not be successful asking them to do that just based on them having donated to your cause.

“Hey, thanks for your $100, now would you like to shake down your friends for their $100?”

That doesn’t work.  We’ve tried it.

So where do you find AVFs?  AVFs are people with deep, personal connections to your organization or cause.  AVFs are board members who are committed to your success, committee members who are actively working on your cause, volunteers whose lives have been changed and shaped by the work you are doing, survivors or alumni who have benefitted from your services…  AVFs are people with deep, personal connection.  Or…. AVFs are people you can sign up based on a team or event model.  Corporations will sometimes commit to raise money for a cause.  Or churches.  Or sororities / fraternities.  If you tap into one of these service organizations you can also find active AVFs.

But the truth is, you are not going to find AVFs through social media.  It’s too big of a commitment.  Social media can’t secure that big of a commitment in a meaningful way.  You will have to make phone calls, have meetings, send email.  Recruiting AVFs is hand-to-hand combat.

“What’s so social about that?”
“So where’s the ‘social’ in social fundraising?”

Ah…. now we’re getting to the crux of it.  Once you have AVFs, the social begins.  Think about how you are going to make these alumni, board members, committee members, volunteers, etc. successful at fundraising?

Short answer:  Fundly
Longer answer:  social media.

Each of these AVFs has a personal network of 300+ people on average.  They keep track of this personal network in multiple places.  Their close circles are on their mobile phone and in their email address book.  Their professional contacts are on LinkedIn.  Their extended networks are on Facebook, Twitter, Pinterest, Instagram, Quora, Tumblr, etc.

Fundly makes it easy for the AVF to connect all the sources of their personal network to their fundraising campaign, so they can reach out to the people who are most likely to give.  FINALLY a productive use for social networks other than growing virtual crops or online gambling.  40% of the traffic to Fundly is referred by posts people have made to Facebook.  It turns out when you have a passionate AVF who is raising money for your cause, their friends will pay attention and support them.  They will click through on a Facebook post from a friend, even when they would not click through on a Facebook post made by you.  Sorry–that’s just the way it works.  🙂

So that’s the answer.  The ‘social’ in social fundraising comes into play after the AVF is recruited and activated, and she goes out to round up her personal network to support her in doing something she cares about.

You get the AVFs through hand-to-hand combat; they get you donations using their social networks.

Secret unveiled.  It’s worked for 30,000 campaigns raising $300M on Fundly to date, and it can work for you.

As always, if you have any comments or questions, feel free to email me at:

Rock on!

Want more?

Fundly News Roundup: Global Giving

27 Jul

This week, a social fundraising campaign that captured the attention of the world came to its conclusion, while other initiatives around the country have only just begun. New technological developments could fundamentally change the way people donate to charities and events, and one philanthropic billionaire used his social connections to bring unprecedented levels of charitable giving to global outreach organizations. Here’s a roundup of the week’s events:

Bus monitor campaign just the start

Karen Klein campaign closes – An online fundraising initiative to benefit bullied bus monitor Karen Kline came to a close this week, netting a grand total of $703,833. A video of Kline being taunted by some of the children she was hired to protect went viral, eliciting an outpouring of support from people in 84 countries and all 50 states, according to the Christian Science Monitor. The fundraiser’s organizers are planning to launch a new social fundraising project that aims to raise $7 million to support anti-bullying campaigns.

Fundraising not child’s play, but benefits sick kids

Jack’s FUNraising Page – A social fundraising campaign benefiting children with rare diseases is inching closer to its $20,000 goal. Nine-year-old Jack Pullman from Worcester, Massachusetts, who was diagnosed with a number of interstitial lung diseases, started a fundraiser on to raise money to buy video games, board games, and other toys for the kids at the UMass Pediatric Infusion Unit. With $16,623, he’s more than three-fourths of the way toward his goal.

SeriousFun Children’s Network – Halfway across the country in Michigan, the SeriousFun Children’s Network is also hard at work raising money to benefit sick youngsters. This week, the organization hosted its “Night of Serious Fun” fundraising event, with the proceeds going toward opening a new camp that will serve hundreds of sick children in the state. The site, North Star Reach, will be open year round and feature a state-of-the-art medical center, according to the Observer & Eccentric.

Food and funds

An Lac Mission – A group of Buddhist monks in Ventura, California, will be hosting a fundraising party featuring a wide variety of vegetarian Vietnamese and Sri Lankan food. The event is designed to raise money to repair and renovate the monks’ temple, according to the Ventura County Star.

Taste of Camarillo – The monks aren’t the only Southern California group using food to raise funds, according to the Star. The Meadowlark Service League on July 29 hosted its 25th annual Taste of Camarillo fundraiser to help raise $150,000 for local charities. The event featured food from local vendors in Camarillo, California, as well as music from local groups.

Fundraising to stem the tide

Hamburg, Iowa – Residents of the small farming community of Hamburg, Iowa, recently banded together in an online fundraising effort to bring in $5.6 million to fix the town’s levees in preparation for flood season. According to The Wall Street Journal, last year’s heavy snows led to record-breaking floods, which overran the town’s levees, causing serious damage to farms and businesses. Residents are reaching out to potential supporters through social media channels like Facebook and Twitter.

Raising money on the move

Twentyseven Global – Recently, mobile application development firm Twentyseven Global announced that it had created an app to help facilitate social fundraising efforts. As social fundraising gains popularity, non-profit groups may start utilizing mobile technology to help bring in funds. offers a Facebook-based app to help users recruit supporters, post messages and process contributions within Facebook.

Buffet’s buddies demonstrate power of social fundraising

The Giving Pledge – Billionaire philanthropist Warren Buffet has used his social connections to enlist the support of 81 of his billionaire friends to donate about half their wealth to charity, according to Forbes. The source pointed to statistics that show people are 200 times more likely to give to a cause if asked by a friend.