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Using CrowdFunding within Organizations

25 Feb

In this course you will learn how to set realistic goals and achieve them by recruiting, activating and training new amateur volunteer fundraisers. In addition you will learn how to organize fundraisers around specific fundraising events and campaigns.

This class demonstrates the experience our enterprise level clients receive including a “campaign tune-up” and retrospective on campaign performance.


CrowdFunding Success in 2 Easy Steps

14 Feb

Many of our customers come to us a bit wary of and unsure about putting together a crowdfunding campaign and having it go live. From their perspective, Online social fundraising is a strange animal, and they don’t know where to start. Well, today you’re in for a treat: this blog post features a video by Tom Kramer, Fundly’s VP of Marketing, as he shares two simple secrets for how to successfully launch and manage your crowdfunding campaign:

1) Build an Awesome Page.

2) Drive Traffic to View Your Awesome Page.

Oversimplified? Perhaps, but you’ll find over and over again in our most successful campaigns that in each instance they nailed these two principles. So what does Tom mean by each of these points? Let’s take a brief look at each one:

Build an Awesome page. What Tom means is to find a beautiful, inspiring, heart-tugging way to tell your story. If you’re motivated enough to start, or run, or work for a non-profit then it’s a pretty safe bet to say that you have a story and cause worth sharing. Figure out what that story is, and make sure your Fundly campaign page delivers that message loud and clear. Once you like what you see, test your page’s ability to evoke emotion with family and friends. Iterate. Revise. Improve. Launch.

Drive Traffic to View Your Awesome Page. Once you’ve refined your page to the point where you’re telling a simple, compelling story your primary job is to drive traffic to your page. Take stock of your resources and use whatever channels might be available to you to get the word out about your beautiful page. Email friends. Tweet and post a Facebook update about your cause. Ask your family members to post a message and link on their social networks. Think about how to access your networks and you’ll surprise yourself with the number of people you can reach.

Watch Tom’s video for more information, or feel free to send me a note at


How to Launch a Successful CrowdFunding Campaign

19 Dec

In this presentation, Tom Kramer will share how to launch a successful crowdfunding campaign. This presentation was originally delivered at the Independant Sector Conference in San Francisco, 11/15/12

Non-profit videos highlight (more than) five reasons to use social media

2 Aug

In the past month, Fundly hosted a video contest for non-profits to share tips about what works in social media fundraising with their peers in the community. As CEO of Fundly, I have the privilege to speak with social media savvy non-profits every day and often I am impressed, even moved, by their stories.  There is so much to learn from the experiences of others!

We encouraged non-profits to share their stories about the use of social media in a short video.

We hope that you enjoy watching the videos as much as I did and, more importantly, that you can take away some ideas to implement for your own organization right away!

Some goals non-profits are hoping to achieve through social media:

1.      Raising awareness.

We use Facebook in our personal lives to stay in touch with and feel closer to friends from our youth or from far away. Similarly, Facebook makes supporters feel much closer to your cause. An example:

Bobby Bailey for the Global Poverty Project (with Jesse Brune from “Private Chefs of Beverly Hills”)

“I have been eating for $1.50 a day to raise awareness for the billion people who are forced to live for under a $1.50 a day, every day. We are using YouTube videos to increase understanding about global poverty. It’s a great way to get the word out.”

 2.      Friends help friends.

As much as we would like to believe that all donors are drawn to your cause because of the excellent work that you are doing, the truth is that many are supporting a friend.  Friends help friends achieve their goals in life, including fundraising goals. An example:

Michael LaFemina for the Alliance for Climate Education

“This is what friends do – they help each other. Using Facebook updates we are getting hundreds of thousands of high-school students around the country to care about climate change and – maybe – to get my former high-school prom date to donate to a great cause.  Maybe she will support us because she likes our work, or maybe just because she likes my status update and remembers all the gummy bears I brought her in high school. It starts with social media and it’s a simple ask of friends asking friends.”

3.      Finding new supporters.

It may be difficult to find the natural supporters for your cause without social media. People who care about your cause may be geographically spread and getting the word out about your cause should be a priority. An example:

Kristen Parrinello for Furnishing Hope

“With over half the world’s population age 30 and younger, the millennial and digital native generation are more plugged in than any other generation. Therefore we see the value in investing in online fundraising. Developing an online community is a great way to find people who are passionate about our work.”

 4.      Demonstrate the impact of gifts.

Demonstrating the impact of donations via photo and video documentation can lead to the happy cycle of giving: people who are happy give more money, but giving to others (and seeing the impact) makes people happier … leading to more giving. An example:

Stefanie Alexander for HandsOn New Orleans

“As these projects develop and gain strength from our volunteer leaders, the HandsOn social media department will document the progress of each project. Using photo and video documentation will enable HandOn New Orleans to develop fundraising campaigns that powerfully demonstrate to our donors the impact of their gift.”

 5.     Share your social media experimentations with others.

The use of social media by non-profits is still new and we learn better and faster together about what works and what doesn’t. An example:

Melissa Jun Rowley, a well known cause correspondent

“I am passionate about social media and its ability to initiate social change. Help spread the word about social media and how it can help raise money for your favorite cause: get off the couch and get reporting!”

And the winner? This was a contest after all …

Congratulations to Stefanie Alexander from HandsOn New Orleans!

HandsOn New Orleans is a nonprofit volunteer network with a mission to transform communities through volunteer service and leadership development, was named the winner from among an impressive field of entrants. They are receiving a $1,000 grant from Fundly for creating the top video in the contest.

The enthusiasm of the Hands On New Orleans organization really shone through in the video and the members of the jury gave it high marks for winning hearts and minds by telling volunteerism stories via the social web.

“We want to tell the story of how volunteers come to take action, make an impact, and stay involved,” HandsOn said in the winning video, recipient of a $1,000 grant for creating the top video in the contest.

“HandsOn New Orleans will be using our grant to engage a wider local volunteer base to provide continuity to our visiting volunteer efforts,” said Stefanie Alexander, head of social media for HandsOn New Orleans. “These volunteers will serve as volunteer leaders, providing not only continuity to the various projects we have throughout the city, but also helping to recruit new volunteers within the community.”

Other notable mentions included submissions from The Tipitina FoundationFalling WhistlesYoung Angels, andPhilanthro, making the final decision a tough one for the jury panel.

Some coverage on the contest:

HandsOn New Orleans Wins Social Fundraising Money


Thank you to all contestants! They all received a free technology grant to use Fundly’s social fundraising tools.

Rock on!

Dave Boyce, CEO Fundly

Fundly Social Fundraising Essentials – Webinar Series

10 Jun

Social media and networking sites are rapidly becoming the default channel for peer-to-peer communication across all demographics and as a result, fully leveraging these resources for donations and ongoing donor engagement is critical to any successful fundraising campaign.

Fundly’s Social Fundraising Essentials Webinar series will introduce several key social fundraising tools and strategies. Moderated by non-profit social media maven Janet Fouts, the Social Fundraising Essentials series provides a terrific opportunity to learn from some of the most respected experts in social media and networking:

June 21 – 1 pm PT
Managing online communities – Rik Panganiban

June 28 – 1 pm PT
Video for Nonprofits – Evonne Heyning

July 5 – 1 pm PT
Digital Soapbox: Grassroots Advocacy on the Social Web – Lisa Truong

July 12 – 1 pm PT
Twitter Efficiency – Janet Fouts

To Register Click Here:

Managing Online Communities – Tuesday, June 21, 2011 @ 1pm PST

Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic. Here to share his knowledge about community management and working with volunteers to keep your community active is Rik Panganiban. He’ll show us how to get that engagement so the community flourishes and how to work with convert your online visitors and members into active volunteers that contribute to the community.

Rik Panganiban

Rik Panganiban has over 15 years of experience as a nonprofit organizer and educator using digital media to engae the public on important global issues, from the International Criminal Court to Internet Governance to the UN Millenium Development Goals. He currently manages the online community of the Nonprofit Commons in the virtual world Second Life, which hosts 120 tenant organizations and an active volunteer base. Prior to that, he was the assistant director of the Online Leadership Program at Global Kids, where he created online communities of practice for teachers, librarians, museum curators and youth.

In 2007, Rik authored a report on “Best Practices for Nonprofits in Second Life,” still one of the definitive resources for public sector organizations working in virtual worlds. He also runs the website a chronicle of the public good applications of virtual worlds for nonprofits, education and government.

To Register Click Here:

Video for Nonprofits – Tuesday, June 28, 2011 @ 1pm PST

Do you use video as part of the social media outreach for your nonprofit? Evonne Heyning, interactive producer for Tech Soup will share her insights for using video to communicate your message and engage users.

Evonne Heyning

Evonne Heyning shares her gifts as a transmedia producer, educator and connector for causes and social enterprises. As a live interactive producer and consultant for global collaboration efforts from the US State Department’s Office of Innovative Engagement to Tech Soup Global, she creatively taps into today’s most powerful digital tools to bring people together. As an educator and creative visionary she has crafted movies, television, games, books, comics and booklets, public challenges, virtual environments, websites and live experiences that bridge the gulf between local insight and global participation.

As a lifelong social artist Evonne enjoys bringing people together to create, collaborate and grow new endeavors. Her work curates a common sense of thrivable community design, weaving a network of intentional mastery spaces designed for efficient global collaboration. At home she enjoys dancing and meditating in the garden where she’s been designing #seedsgame and writing a love strategy guide. Her favorite tools: iPad, paintbrush, smartphone, whiteboard markers, human touch.

To Register Click Here:

Digital Soapbox: Grassroots Advocacy on the Social Web – Tuesday July 5, 2011 @ 1 pm PST

If your non- profit is not actively advocating your cause on the social web, you may be missing out on amazing opportunities to connect with potential advocates and supporters. Learn how one effort, Help A Mother Out, with a start up investment of $100 and in the span of two years, developed into a national-recognized grassroots non profit, primarily utilizing free and low cost social media platforms. Join HAMO co-founder and executive director, Lisa Truong, as she shares key learnings on how to engage the digital passersby through social media and grow your organization’s network of grassroots advocates and supporters.

Lisa Truong

Lisa Truong is a social entrepreneur and grassroots advocate for women and children. She is the co-founder and executive director of Help a Mother Out, a nationally recognized grassroots non profit dedicated to increasing access to diapers for families in need, and advocating for long term change in the social safety net. Lisa has contributed writing in blogs including California NOW and, as well as books including #SOCIALMEDIA Nonprofit: 140 Bite-Sized Ideas for Nonprofit Social Media Engagement, and Open Our Eyes: Seeing the Invisible People of Homelessness. She has extensive experience leading diverse teams in non profit services and digital environments, including previous roles at Tides and Organic, Inc. She is a graduate of the University of California, at Berkeley.

To Register Click Here:

Twitter Efficiency – Tuesday July 12, 2011 @ 1pm PST

Nonprofits tell us they barely have time to tweet much less engage on a regular basis on Twitter. Janet will talk about how to use Twitter efficiently to drive traffic to your website, promote specific initiatives and create a network of friends who can evangelize for you. She’ll also talk about using volunteers, virtual admins and tools and techniques to keep your Twitter stream flowing while maintaining the quality of the conversation.

Janet Fouts

Janet Fouts is a social media coach, author, speaker and entrepreneur. Her books “Social Media Success!” #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet” draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose Web design and development firm.

To Register Click Here:

How to Drive Traffic to Your Donation Page

3 May

Traffic to your donation page is key to be successful in fundraising. Take a few minutes to learn more now.

How To Embed a Donation Widget in Your Website

28 Apr

Embed a donation widget on your fundraising website and accept donations online today with Fundly.